FAQ

Frequently Asked Questions...
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WHAT’S THE HISTORY OF THE THEATRE?
Ashland Theatre originally opened its doors by featuring "Sitting Pretty" in 1948. It operated until the 1990s, after which it sat dark and unused until rejuvenation efforts began over a decade later. In 2013, owners Jean and AD Whittaker donated the Theatre to the Town of Ashland. It operated in "pop-up mode" from 2014-2016. In 2017, a complete renovation overhaul of the Theatre began. Ashland Theatre officially opened December 26, 2018. Ashland Theatre is operated by the Ashland Theatre Foundation, a 501(c)(3) nonprofit organization.

HOW MUCH ARE MOVIE TICKETS?
As of February 1, 2024, our ticket prices are:
Matinee (before 4pm): $8.00
Adult: $11.00
Seniors 65 and older: $9.00
Children 12 and under: $9.00
Student with ID: $9.00
Active Military with ID: $9.00

WHERE CAN I BUY TICKETS?
Tickets can be purchased online at this link.
Or, you can purchase in person at our box office. The box office opens one hour prior to the showtime any night we have an event. If you would like to purchase tickets outside of the regular box office hours, please call us to arrange a time to stop by.
Patrons must have tickets in hand or a booking reference number in order to gain admission.

WHERE ARE MY SEATS?
The majority of our events are general admission. Our seating chart can be found here.

WHAT ARE THE SHOWTIMES?
Each movie has a different length, but we do try to maintain some consistency in our schedule while allowing us to clean and staff our theatre between screenings.  Please see our full schedule on our ticketing page here.

WHAT IS YOUR COVID-19 POLICY?
As of March 2022, masks are recommended inside the theatre in common spaces. Concerts or other live events might have different policies. Please call us to inquire about specific events.

DO YOU HAVE CONCESSIONS?
Yes, a variety of snacks and drinks are available, including popcorn, candy, Pepsi products, and a selection of adult beverages.

CAN I BRING IN MY OWN SNACKS?
No, outside food and drinks are not permitted inside the Theatre. For more information on Theatre policies, please visit our House Policies page.

CAN I BRING IN MY GUN/KNIFE/MACE?
No, weapons of any kind are strictly prohibited.

WHERE CAN I PARK?
Ashland has plenty of street parking and several public lots. Please visit the parking information for the town found here.
Disabled persons parking is available behind the Theatre along Robinson Street.

CAN I PAY USING A CREDIT CARD?
Yes, we accept credit/debit cards at our bars and Box Office.

ARE GIFT CARDS AVAILABLE?
Yes, gift cards are available for purchase at the Theatre.

CAN I RENT THE THEATRE OR MARQUEE OR BOTH?
Yes, please visit our rentals page for more information.

HOW DO I GET MY AD ON THE BIG SCREEN?
Reach out by phone or email! Rates for advertising on the big screen start at $175/month ($100 for non-profits) with an annual commitment. We can also put up a one-time image, perfect for surprising your date before the movie! Please visit our rentals page for more information.
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DO YOU HAVE WHEELCHAIR SEATING?
Yes, wheelchair accessible seating is available at the Theatre. The Ashland Theatre lobby, concessions area, and main auditorium are wheelchair accessible. We are a 70 year old building so seating is limited. Call ahead so we can be sure to save you space.

I LOVE WHAT YOU DO! HOW CAN I SUPPORT THE THEATRE?
Consider becoming a member of Ashland Theatre! Members enjoy special perks such as discounted tickets, discounted concessions, and early admittance to select live shows. Read more about memberships here.

We are always looking for volunteers to join our Docent team! Our Docents perform various front of house duties, such as operating Concessions, and acting as ushers and floor staff. Read more about becoming a Docent here.

We are in the midst of our seat sponsorship campaign! Sponsor a seat today and leave a lasting impression on Ashland Theatre with a personalized inscription that will be displayed for the life of the seat. Read more about seat sponsorships here.

As a nonprofit organization, all donations to Ashland Theatre are tax-deductible. Checks can be made out to Ashland Theatre Foundation and mailed to 205 England Street, Ashland, VA 23005 or visit our donation page here.

And of course, please continue to attend shows at the theatre and tell your friends and family that the Ashland Theatre neon is glowing again!

CAN I REFUND OR SWAP MY TICKETS FOR ANOTHER MOVIE SCREENING?
We do not issue refunds but in the event that you are unable to attend, and let us know in advance, we will apply the balance to a future performance. There are no refunds or exchanges on past events.
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Tickets purchased through Fandango cannot be refunded or swapped. Tickets that have been purchased at the Box Office cannot be refunded if lost or stolen.

ALL CONCERT AND LIVE PERFORMANCE TICKETS ARE NON-REFUNDABLE.
‍We apologize for any inconvenience. If you are having trouble purchasing tickets through our website, please call the Theatre Administrative Office at (804) 401-7007.

More questions? CONTACT US!