Ashland Theatre Foundation Names New President and CEO!

We are excited to share news of our new leadership!  Two great articles about Douglas Love – our new CEO and President!

Richmond Magazine January 26, 2018

Style Weekly January 19, 2018

Richmond Times January 19, 2018 


Thanks to generous supporters like you, the Ashland Theatre has reached many milestones worthy of a standing ovation. Renovations to our Art Deco treasure are in high gear and include:

  • Spacious reception and concession areas
  • New seats
  • ADA accessibility
  • Expanded stage and backstage green room
  • State-of-the-art sound and projection equipment

We are excited to begin 2018 working hard to fulfill the Theatre’s mission to reinvent the classic American movie house experience through exceptional film, live performances and music.  We will deliver a deeper level of engagement through speakers, panels, talkbacks and events that entertain, educate, inspire and are welcoming to all.  We will work diligently to give voices to artists and access to audiences in underserved communities.

Without you none of this would be possible. It is your belief in the importance of the Ashland Theatre to the history and future of our community that spurs us on. This is your Theatre. We want you to feel a real sense of pride and ownership when you the doors reopen and you walk through the front door. You gift today will help us to RAISE THE CURTAIN.


Follow Our Progress

June 2017  Construction is underway to make our Theatre handicap accessible & a venue for LIVE Theatre, FILM, & MORE!


To see more photos and videos click HERE.

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Ashland Theatre Construction Officially Underway!

18157010_1503379476347898_8925910177367903645_nAfter years of standing idle or underused, construction to restore the iconic Ashland Theatre to its former glory, and then some, is now officially underway. The Theatre was donated to the Town of Ashland by Jean and A.D. Whittaker, with a $500K grant from the Virginia Department of Community Development, matched by the Town of Ashland, the million dollar plus renovation will turn an old town treasure into a new town jewel. Plans call for spacious reception and concession areas, brand new seats, new handicapped accessible bathrooms, a dramatically expanded stage, backstage changing rooms and state-of-the-art sound equipment. And more. The new As4316ab60-5759-4829-9ffe-1ba56f291712hland Theatre will re-open its doors in the early 2018.

The project has deep roots in the community. McKinney & Company, which produced the blueprints and will be the owner’s rep is headquartered in downtown Ashland. F Richard Wilton Jr, Inc Construction Company which will oversee the project is located next door to the Theatre. Hugh Joyce, whose company James River Air Conditioning Company, is donating much of the plumbing and electrical work, is a past President of Ashland Main Street, and Ashland resident, Chopper Dawson, of Chopper Dawson Incorporated will partner with Wilton Construction to bring the project to completion. All of these individuals and companies have given generous in-kind and discounted services so that the project will come in at or below budget.

Today marked the start of renovations at the Theatre with Mayor Jim Foley doing the honors with a ceremonial strike of the sledge hammer to a wall that will ultimately be removed. At the ceremony, Clark Mercer, President of the Ashland Theatre Foundation, stated, “This is an exciting milestone for the Ashland Theatre— this Theatre belongs to the community and with the community as a partner in its renovations, we will all be proud to see this landmark return to its former glory.”

Keep Up With Our Progress!  Click HERE to see our Construction Photos and Videos!

Press Release:  Historic Ashland Theatre Renovations to Being April 24

Ashland Theatre Foundation

April 21, Ashland VA—Community members and press are invited to join the Ashland Theatre Foundation for the ceremonial start of renovations on Monday morning, April 24 at 9AM.  Join members of the Foundation, elected officials, and the construction team to celebrate an important milestone in restoring the iconic landmark.

Please RSVP to

Seat Sale and Packing!

17191612_1451829364836243_4394812196364858635_o 17103663_1451829301502916_3212419385548285351_n 17191238_1451829144836265_6377279086612313365_n 17155747_1451829124836267_6598355452130168298_n 17201018_1451829014836278_2475340782299002746_nThanks to our dedicated volunteers for making our seat sale & packing day such a big success: Chopper Dawson, Clark Mercer, Jen Chambers, Caroline Cooke, Jim Foley, Alan Abbott, Connor Olin, Felix Stevens, John Hodges, Gary Robertson, Claire Abbott, Lily Abbott, Maggie Abbott, Adam Perkins, Nick Vanderburg, and Nick Thompson. We can’t do it without your help!

Going…going…GONE! Final Opportunity to Grab a Piece of Ashland History on March 11

Your last chance to own a piece of Ashland History is this Saturday, March 11!17098423_1445117098840803_8484954631184058006_n

Your last opportunity to purchase seats from the historic Ashland Theatre will be this Saturday from 11 am until 2 pm.

Seats come in rows of 5 or 10 seats; due to the configuration of the seats they are sold in complete rows though can be modified (i.e. a row can be turned into one single seat). Rows are on sale for $100.

The renovation of the Ashland Theatre will include new, art deco inspired seating that will be up to present-day safety and comfort standards.

This Saturday’s sale is first come, first serve. Appointments are also available by  contacting the Ashland Theatre Foundation at

Want a piece of Ashland history for your very own??

seatOwn a Piece of History — Original Ashland Theatre Seats on Sale this Saturday, February 25!

As part of the renovation of the historic Ashland Theatre, the original seats from the Theatre will be put on sale beginning this Saturday, February 25. From 10AM-4PM, come tour the Ashland Theatre and purchase a piece of history!

Seats come in rows of 5 or 10 seats; due to the configuration of the seats they are sold in complete rows though can be modified (i.e. a row can be turned into one single seat). Rows of 5 are on sale for $100 and rows of 10 for $150.

The renovation of the Ashland Theatre will include new, art deco inspired seating that will be up to present-day safety and comfort standards.

This Saturday’s sale is first come, first serve, and please contact the Ashland Theatre Foundation at for more details.

Posters to benefit the Ashland Theatre

12919926_1155288681156981_6660352584731759548_nMany thanks to Duane Berger for allowing us to use his photograph to benefit the Ashland Theatre!    By purchasing this poster you are giving a gift to the historic Ashland Theatre.   Posters are available for purchase in the lobby at all of our events – Cost: $15.  You can order a poster – simply email

Donations Appreciated for the Ashland Theatre!

The photo in this poster was created by professional photographer Duane Berger.  He has graciously allowed the Ashland Theatre committee to use it for fundraising.   The poster is available for a donation of $15 or more!  Click HERE to make a donation on-line and email to arrange for pickup.  Posters are also available for purchase in the lobby during our events. Check our schedule often – we have performances until September 2016.  Thank you for supporting the historic Ashland Theatre!
ashland Theatre poster